Shopping is the quickest way to achieve self-will, the easiest task to implement behavior with ideas, and the easiest belief in self-worth. The pleasure that consumption gives is actually short-lived and should not be called pleasure, it should be called excitement.
Because when you consume, you feel that you get what you want, there is a sense of satisfaction, and this satisfaction secretes dopamine to make us feel happy.
While the enthusiasm for shopping continues to grow, lifestylers are also beginning to re-examine the content of their lives, especially in terms of health, savings, and consumption.
They no longer see shopping as a "mere act of purchase", but as a "driving force to make life richer". They are also becoming more conscious of saving and reflecting on their 'impulse spending' and whether they are buying what they really need. People are also becoming more conscious of their own needs, and are gradually developing a sense of "freedom of scale" in their shopping.
In the past, brands were obsessed with speed and price competition, and the accelerated penetration of e-commerce and digitalization has brought about "convenience" in shopping, leading to a crisis of diminishing shopping pleasure, despite the benefits and convenience of shopping.
The shopping environment has changed dramatically from what it once was. In this new shopping environment, building trust with the shopper on the basis of affordability and convenience has become the new bond between the brand and the shopper.
The shopping consciousness, shopping behavior, and shopping environment are all becoming more complex and diverse. In the face of this changing shopping environment, it is no longer possible to comprehensively interpret and present it with a single set of data.
In the future, it will be necessary to integrate more data and research methods to gain insights into shoppers and marketing directions.
Modern people's life is increasingly fast-paced, and free time is also shrinking, both want to save shopping time, but also want to enjoy the fun of shopping, then the e-commerce platform can meet people's willingness, to choose to shop in the e-commerce platform, do not have to go out, the New Year's Eve goods ready, quite restful.
The e-commerce platform in the spirit of all the product value as the core creates a platform of high-quality goodies.
When users are consuming, the user experience is an important process. When the consumption is over, what remains will be the feeling of the experience process. The experience of this process is brought to the user by the merchant, whether the user consumes lies in the service experience of the merchant. This is the so-called experience economy.
Enterprises should treat consumers as friends and carry out the interaction between emotions, these are able to establish a good emotional relationship with customers, consumers will naturally trust the brand, increase consumption, and timely follow-up service and feedback. The next time a company serves a consumer, the company is able to be the first to know the consumer's preferences.
If the business to the consumer is only product services, and no continuation of services; in the minds of consumers is only a businessman, and can not develop into a loyal customer relationship.